In this session, we ask heavyweights in the UK food industry how they’re going about meeting their pledges to incorporate regenerative agriculture into their supply chain. What progress is being made? What are the major challenges they face? How are they helping farmers transition and create more value? And importantly how do we prevent greenwashing in a sector ripe for the picking?
Journalist & food campaigner, Rosie Boycott will centre the discussion around two initiatives – McDonald’s x FAI Farms Beef Regeneration Project (recipient of the Compassion in World Farming Sustainable Food & Farming Corporate award) and Tesco & WWF’s Sustainable Basket Metric & Sustainability Innovation Fund.