One of the first issues in discussions about how to scale up Regenerative Farming is the challenge of defining it. What exactly constitutes Regenerative Agriculture? What does a farmer have to do to become ‘regenerative’? What is ‘regeneratively produced’ food? This lack of strict rules and focus on principles and context is, to some proponents, what makes regenerative agriculture so powerful. But to others, it’s a flaw that makes the word open to abuse. This will feature voices both in favour and against the idea of certifying ‘regeneratively farmed’ produce. Would a Regenerative certification limit farmers, impede innovation, and wrap them up in additional bureaucracy, or will it create clarity for consumers looking to make good choices in what food and fibre they buy?