English Willow allows British farmers & landowners to generate a financially robust and flood resilient future by planting, maintaining & purchasing Cricket Bat Willow trees (salix alba caerulea), across the UK, particularly on low-lying, wet and often under-utilised areas of land. Growing cricket bat willow helps sequester carbon, enhance biodiversity, stabilise riverbanks, and mitigate flooding. Additionally, the sale of this in-demand and distinctively British product to the global cricket bat industry provides landowners with substantial, tax-free, generational returns.