Charlotte Forkes-Rees
2025
Retail & Consumer Insights Analyst, AHDB Her role focuses on understanding retail and consumer opportunities and shopper trends in retail and foodservice for the meat and dairy industry and communicating opportunities for AHDB levy payers. She is also responsible for undertaking research projects including how to optimise meat labelling, and most recently focussing on how to improve shopper engagement with butchers and supermarket meat counters to drive purchase intent
My Sessions
Green Food Rebellion: How can farms feed values, not just bellies?
James MacCartney
Emma Steele
Charlotte Forkes-Rees
William Mayor
This session explores what consumers want from food, whether they really care about sustainability, how those ‘wants’ and values are communicated back to farmers and whether they then influence decision making on farm? We then investigate practical ways management, genetics and innovation are driving sustainability, improving farming efficiency, and delivering high-quality, eco-conscious food to meet […]