AI is transforming agriculture, how can farmers and land managers be sure it works for them? What digital twins, soil health metrics, novel robot sensors and other technologies can do to support profitable farming and enable ecosystem service payments—while also addressing critical questions about data rights, governance, and ownership like: How can farmers and landholders retain control of their own data and capture more of the value AI creates? How can the new tech help farmers to monitor, track and predict soil health and empower them to make on-farm decisions? Through maps and real-world examples, let’s explore limits and opportunities.