In the race to meet environmental and climate targets, the focus on offsetting others’ environmental footprints often overshadows a critical truth: food production is the ultimate nature-based solution. This session challenges conventional narratives, arguing that natural capital ‘investment’ on-farm, is not just an environmental nicety, but a business-critical strategy to secure resilient and sustainable farming businesses & food for decades to come. Join the debate about whether natural capital markets can genuinely build resilience or if they risk becoming distractions from or threats to the long-term survival of UK farming businesses.