Josiah Meldrum is co-founder of Hodmedod, a Suffolk company whose aim is to encourage us to grow and eat a wider range of British grown pulses, grains and seeds – creating healthier and more diverse diets and farming systems. Working with farmers Hodmedod has pioneered ‘new’ crops for the UK, such as lentils and revived long-forgotten staples, like naked barley, central this has been finding engaged markets to support primary production.