James Goodley has farmed on the Stiffkey Valley in North Norfolk for the past 12 years.

Unafraid of cliches, his “journey” into regenerative farming began 6 years ago. Driven by a curiousity as to how he could best future-proof his business, soil suddenly became so much more than a growing medium. A need to reduce ‘bag and bottle’ dependancy has created both problems and solutions which he continues to celebrate in equal measure.

He understands the reluctance for change but without an appetite to explore the unfamiliar, he feels his business would struggle to meet the challenges of both a changing industry and climate.