Dr Daniel Kindred leads ADAS’ approach to farm centric knowledge generation. He is a co-founder of the Yield Enhancement Network (YEN) and heads the Agronomics on-farm experimentation service which supports ~200 farmers Line Trials per year with robust statistical analyses to come to sound conclusions.  He now leads the Farm-PEP Innovate UK project which brings together the data sharing approach of YEN & the robust farm trials of Agronomics with a new knowledge exchange platform at www.farmpep.net which connects across agriculture, connecting farmers, industry and researchers.