Chris Newenham is the Joint Managing Director at Wilkins and Sons/Tiptree, a farm in the driest part of the driest county-Essex. Water reduction, recycling and storage are of the imperative at this farm and so Chris, alongside the rest of the Tiptree team, has implemented highly efficient micro-irrigation systems for monitoring and controlling water and fertiliser use within crops. These measures have allowed water usage to be reduced by as much as two thirds in some cases.