David is passionate about agronomy, sustainability and regenerative agriculture. With over 35 years of experience in the agricultural machinery industry, much of which has been spent working for John Deere, he has a particular interest in the machinery and soil health interface.

Trained initially at Cranfield University he is busy finishing off a PhD at Nottingham University researching soil and plant interactions. He is never happier digging holes, setting up machines and sharing the passion for soils and plants with farmers and growers.

For many years his spare time has been spent, when circumstances allow, travelling and working with subsistence farmers in Africa to improve their soil and water conservation and help some poor communities to be more resilient.