Jude L. Capper, PhD, DSc (h.s.) ARAgS is ABP Chair and Professor of Sustainable Beef and Sheep Production at Harper Adams University and also an independent Livestock Sustainability Consultant. Jude’s research focuses on sustainability of ruminant production systems – with projects relating to greenhouse gas emissions from beef production; climate footprints of smallholder farming; and the impacts of livestock health and welfare on sustainability. She sits on the National Beef Association board; and holds Chair and Vice-Chair posts at the Institute for Apprenticeships and Technical Education. She is active on social media, primarily aiming to de-bunk myths relating to livestock production.