Dr Lynda Deeks is a Soil Physicist at Cranfield University and has been involved in a range of consultancy and research projects that are driving change in soil management through enhanced appreciation of the economic, environmental and social benefits that soil affords. Key to this is Lynda’s involved in knowledge exchange between industry and science: supporting industry finding appropriate science and science providing impact. Lynda is currently chair of the South West Soils Discussion Group of the British Society for Soil Science, which is a platform that encourages discussion across a broad sector of society who have an interest in soil.