Duncan Rawson is a partner at European Food and Farming Partnership (EFFP). Over the last 15 years he has worked with a wide range of agri-food businesses to create and deliver and implement inventive new supply chains and business strategies. Kellogg’s became a client over 8 years ago and Duncan was instrumental in the initial design of the Origin’s concept – an initiative to help Kellogg’s engage with its grower base. A project that is now global. Having supported the development of their rice growers in Spain and arable farmers in Germany, Duncan remains responsible for the delivery of the UK project working with 20 farmers across the UK.