James Perry is co-founder and co-Chairman of COOK (www.cookfood.net), one of the UK’s first B Corporations. James co-founded B Lab UK and has served in a number of global governance roles for the B Corp movement. He is currently a board member for B Lab Europe. Since 2004 he has been working with Panahpur, a UK foundation committed impact investment. In 2017 he became a Founding Partner of Project Snowball LLP, a multi-asset investment manager which now manages the endowment of Panahpur alongside other foundations and family offices.