James has worked at Soil First Farming for the last six years. Working with farmers across the country who are following or adopting a Conservation Agriculture strategy. Prior to this James has spent time working as a technical specialist in a recycling business and as an advisor for the Farming and Wildlife Advisory Group.

Coming from a farming family in South Devon, James studied agriculture at Seale-Hayne College before moving into farm management roles in the south east.

James believes Conservation Agriculture has the potential to not only deliver tangible social and economic benefits to farming communities but also enhance and improve the local and wider environment through cleaner air, water and greater biodiversity. These beliefs are not theoretical, but derived from practical experience from working with many clients across the country.