Joel grew up in the Winelands of South Africa and viticulture has been a life-long passion of Joel’s. He gained a BSc in Viticulture from Stellenbosch University before being drawn to the UK’s flourishing and rapidly expanding wine industry. After managing a large organic and biodynamic vineyard in Hampshire, Joel spent several years as Operations Manager of a successful vineyard contracting business. Joel is a self-proclaimed ‘vine nerd with muddy hands’ with a passion for sustainability in all senses of the word; from improving soil health, creating biodiversity, increasing vineyard longevity, improving efficiencies and creating the perfect ecosystem within the vineyard. Joel strives to create the perfectly balanced vineyard and a healthy natural system that will deliver a quality crop every year and provide a sustainable return on investment.
Regenerative viticulture is about achieving balance in the vineyard and ecosystem – but the business also needs to balanced, and it’s critical to have a market for the grapes. This is a conversation with regenerative wine growers, producers, and traders – from ground to grape to grass.