Joseph Gridley is the Director of Soil Association Exchange – a new service to help all UK farmers get paid for farming sustainably. Previously, Joseph led EIT Food’s work with start-ups building a better food system in Southern Europe and on regenerative agriculture. Before that, Joseph worked as a chef and at various NGOs. He also set up a new charitable foundation to make impact investments in businesses and charities tackling food security and food poverty.
The UK’s first venture fund powering sustainable food, Pelican Ag, showcase leading tech driving regen ag. Featuring regenerative lending platform, Mad Ag, virtual fencing by NoFence and the Soil Association’s nature friendly farming initiative, Soil Exchange; in conversation with Barclays’s Agriculture Strategy head.