Laura Chapman

Laura Chapman


Laura is a former vegetarian, turned believer in sustainably produced meat. With her husband Jonathan she raises Pasture for Life certified Red Ruby Devon cattle on the Herts/Bucks borders. They have built up the herd over the past six years, and retail the beef directly.

Laura grew up in Devon, studied at Oxford, then worked in London in real estate investment management for pension funds. This included investing, project managing, and promoting/capital raising. Latterly she has investigated agriculture and resource investments.

She is passionate about educating consumers, professional intermediaries and the investment community about the potential health, environmental and welfare benefits of pasture-based farming.

How to engage with consumers

Agricology Discussion Tent

Exploring supply chains and marketing options and know-how for farmers selling in to butchers, consumers and retailers. Session hosted by the Pasture Fed Livestock Association.

Marketing Panel