Brought up as a farmer’s daughter in the heart of Norfolk, farming is truly in my blood. Employed by a collective of farmers and experienced at incentivising landowner participation and collaboration for positive land use change, I now run and advise one of the most successful farmer clusters in the UK – the Wensum Farmers Group.

My job is to tactfully inspire and motivate, to build long-lasting, trusting relationships that create real change on the ground. From gathering unique water testing data used to fight against NGO stigma to restoring some of the most unique ponds in the country – all whilst preparing farms for ELM – I work with farmers 1:1 & as a group to improve farm business resilience and enhance the ecosystems they farm within.