Rob Percival

Rob Percival


Rob Percival is Head of Food Policy at the Soil Association, leading the organisation’s advocacy and campaigns for sustainable diets and agroecology. He is also the author of The Meat Paradox, a book that explores the cognitive and cultural complexity of the meat debate.

How Public Procurement Can Revolutionise Public Health & Farming

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Denmark set an ambitious public procurement goal of 30% organic in 2001, and it has been a brilliant success, with 90% of food served in Copenhagen now organic. This panel explores what needs to be done at every step of the food chain to get local and regeneratively produced food into public procurement streams. Join […]