Rob Percival

Rob Percival


Rob Percival is Head of Food Policy at the Soil Association, leading the organisation’s advocacy and campaigns for sustainable diets and agroecology. He is also the author of The Meat Paradox, a book that explores the cognitive and cultural complexity of the meat debate.

How Public Procurement Can Revolutionise Public Health & Farming

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Denmark set an ambitious public procurement goal of 30% organic in 2012, and it has seen a revolution in the food served in hospitals, schools and prisons, as well as in private companies with a five fold increase in organic food production over ten years and with over 90% publicly procured food served in Copenhagen […]