Sam Watson-Jones

Sam Watson-Jones


Sam is Co Founder and President of Small Robot Company and a 4th generation arable farmer with a clear motivation for making farming better. An experienced business operator, having run a diversified family business for many years. Sam has a range of previous experience including as an angel investor in EdTech startups.

Sam was previously a management consultant at Accenture. He specialised in global technology implementations of minimum $100m, leading multisite teams of 100+ people.

Sam is extremely well connected in the farming industry through initiatives such as NFU Development Programme and Monitor Farm Programme. He has used this network to secure commercial trials of the technology in 2018.

Sam also has a strong track record for philanthropy. He successfully launched Jamie’s Farm in 2008, a charity working with deprived children on behavioural issues through residential courses on farms.

On graduating, Sam also successfully completed the Teach First two year elite leadership programme. Working in a challenging inner city secondary school, Sam became deputy head of the GCSE year and set up a student allotment scheme.

Per Plant Action – Weed Zapping & Soil Health Monitoring

Fungi Tent

How will Per Plant Farming change your farm business? This will become the dominant farming system in the world by 2040. SRC has now reached a major milestone in this ‘4AR’ journey: weed zapping, using no chemicals. Robotic soil sampling to assess and measure soil health is also in trials.