Sarah Wakefield

Sarah Wakefield


Sarah is the Head of Food Transformation at WWF-UK. She joined WWF in 2021 after a decade of experience in food retail, focused on ethics and sustainability. She leads WWF’s engagement with the food industry and oversaw the Retailers’ Commitment to Nature launched at COP27 with the ambition of halving the impact of UK Baskets by 2030.

How Is Big Business Adopting Regenerative Agriculture?

Agricology Discussion Tent

In this session, we ask heavyweights in the UK food industry how they’re going about meeting their pledges to incorporate regenerative agriculture into their supply chain. What progress is being made? What are the major challenges they face? How are they helping farmers transition and create more value? And importantly how do we prevent greenwashing […]