Simon has been leading his families Hampshire arable farm down an increasingly regenerative route for the last 20+ years. With the introduction of a vineyard in 2018, Simon was insistent that the vineyard should also reflect the farms ethos that healthy soil and diverse cropping results in better crops and good farming. Penn Croft Vineyard started out as one of the UK’s first regenerative vineyards and is still experimenting with living mulch, cover crops and no soil movement, resulting in improved vine health.