The dairy sector often comes under pressure to demonstrate its sustainability, change can be difficult, and our mindset is an important part of how we enable change on our farms. In this session we will hear from three dairy farmers who have made changes on their farms that many would consider strange, reckless, maybe even impossible…we will hear detailed descriptions of the change process, how the ideas came about, why they did things differently and what lessons they learned on the way.

Watch here: Whether You Think You Can, or You Think You Can’t You’re Right