What happens when a professional body builder becomes an unlikely champion for real food? Eddie Abbew’s simple message about junk food hit hard as he took to social media to vent his frustrations on heavily marketed, confusingly labelled, poor nutrition products flooding stores in expletive ridden rants. He now boasts nearly four million followers on Instagram, almost 1.5 million followers on TikTok and some haters in their midst too.

Join food writer and commentator Mallika Basu as she speaks to Eddie about Ultra-processed food in our diets, speaking a language that people understand and the importance of action on the ground if we want to see change happen.