Cedric Petitpas
2025
Ced has a 20-year career in media including 10 years at YouTube UK supporting creators of educational content. Fascinated by the impact of COVID lockdowns on food supply and eating habits, he transitioned into sustainable agri-business and hospitality in 2023, studying with Cornell, Wageningen’s Lighthouse Farm Academy and CISL. He currently consults with startups, NGOs and chefs whilst pursuing his own culinary endeavours at Ireland’s Ballymaloe Cookery School.
My Sessions
Telling the Regenerative Story: Farming in Media & Culture
Hugh Fearnley-Whittingstall
Vicky Hoy
Ben Andrews
Abby Rose
Cedric Petitpas
Outdated media portrayals of farming no longer serve the urgent needs of a changing agricultural landscape. This dynamic session explores how contemporary media and pop culture are taking on the challenge of accurately reflecting — and inspiring — the future of farming. Featuring insights from the production team behind Clarkson’s Farm, expertise from the food […]