John Gregson
2025
John grew up on a tenant farm in West Lancashire and, as a result, is especially interested in the key role that smaller and family farms play in the food system and its transformation to regenerative agriculture. Passionate about regen, he is currently the General Manager for Regenified in the UK. Before that he spent 25 years at Waitrose in a variety of agriculture roles. He was also a journalist for a decade and a commodity trader. He is a graduate of the RAC.
My Sessions
Beyond Yield: Building Profitable Regen Systems
Gabe Brown and Stuart Johnson explore how shifting from a yield-focused mindset to one centered on margin can unlock real profitability in regenerative systems. They’ll share practical insights from farms making this transition, highlighting the business case for regeneration. John Gregson will contribute additional perspective on how verification and accountability can support profitable, principle-led change. […]
Fireside chat with Gabe Brown
Gabe Brown
John Gregson
Martin Caunce
Stuart Rogers
Nick Padwick
Gabe Brown – with John Gregson as Chair – speaks with three British regen farmers about their experiences of regenerative farming, the highs and lows and considers the way forward for them and the sector as a whole