General Manager Pasture-Fed Livestock Association
Russ has been at the helm of the Pasture-Fed Livestock Association (PFLA) for the past six years tirelessly promoting the benefits of grass-fed products for animals, farmers and consumers, and is responsible for growing the PFLA into a strong and effective membership organisation. The PFLA now has over 320 members, who form an active community sharing advice and knowledge on various topics relating to pasture-fed farming.
Russ has twice featured on BBC TV Countryfile and has spoken at many conferences, not least the International Nuffield Conference in Nottingham in 2017 – discussing how farmers can add value through the health agenda.
Having grown up on the family farm in Herefordshire and studied Civil Engineering at Cardiff University, he has a string of off-farm skills and a passion for embracing the challenges of food production in the 21st century.
He is very active in the Young Farmers movement and is chairman of Rural Youth Europe. He previously chaired the Agricultural and Rural Issues (AGRI) steering group for the National Federation of Young Farmers Clubs in England and Wales.