Riversimple is a sustainable car company based in Wales, developing lightweight hydrogen fuel cell cars – affordable, highly efficient and fun to drive with a 300 mile range – along with the strategies necessary for bringing them to market.  Riversimple is adopting an entirely circular ‘usership’ model, Vehicle as a Service; this business model aligns the interests of business with the needs of society, ensuring that efficiency and sustainability are profitable and eliminating the economic barriers to bringing low carbon cars to market.  This is about strategy not technology and how business can be a lever for change.