In this session we will be joined by two farmers who have taken different approaches to biodiversity baselining, and a farmland ecologist empowering farmers to take control of their own biodiversity data, to ask; ‘does farmland have a lack of biodiversity OR a lack of biodiversity data?’ and ‘Where does the value lie in biodiversity monitoring on-farm?’. Biodiversity baselining can provide data essential to tracking the impact of changes in on-farm management practices. However, traditional monitoring techniques can require extensive recording, knowledge, time and money. How do we make biodiversity monitoring accessible to all? Can technology resolve this resource bottleneck and put the power in farmer’s hands when it comes to biodiversity monitoring?