Jimmy is an advisor and operator working at the intersection of the food and farming sectors. He is Executive Director of Pasture for Life, a non-profit seeking to transition the UK livestock industry to practices that promote human, animal and planetary health. In his other time he is a strategic advisor to a range of food and farming businesses, with a focus on business and supply chain development and farm diversification. Throughout all of these roles, Jimmy’s aim is to ensure that farms making the positive changes are rewarded in the marketplace. Jimmy also sits on the Abattoir Sector Group and DEFRA’s Small Abattoir Working Group, and is a Trustee of the Wild Camel Protection Foundation. Jimmy spent the first seven years of his career in finance before transitioning through a range of operational roles across the food system where he developed new business for a number of established operators.