Eight years spent across a range of business development roles in the food industry led Jimmy to farming, frustrated by the widening disconnect between the food system and the farming industry that underpins it. During that time, Jimmy became aware of a number of pioneering businesses bucking that trend, something Jimmy now champions in his part-time role leading the PFLA as well as his wider consulting practice, where he advises food, farming and agri-tech businesses on strategy and business development.
A number of years working at Neal’s Yard Dairy introduced Jimmy to the dairy sector, in which he now has a particular interest. The PFLA has a small number of certified Pasture for Life dairy farms and is working with the farmers to advance these principles in the wider dairy sector.
Prior to food & farming, Jimmy spent seven years in the City of London in financial advisory roles.