Chris is a partner in Nethergill Associates, a business management consultancy, with expertise in financial management, marketing and farm business planning. He has 30+ years of management experience and running an eco-hill farm business and is a member of the North Yorkshire Rural Commission and England Chairman for the Nature Friendly Farming. The work of Nethergill Associates has researched in detail the interaction between farm businesses and nature. With the link now found to farm to maximum sustainable output (MSO), their latest work outlines how this works for arable farmers.