Josiah Meldrum is co-founder of Hodmedod, a Suffolk company whose aim is to encourage us to grow and eat a wider range of British grown pulses, grains and seeds – creating healthier and more diverse diets and farming systems.
Working with farmers Hodmedod has pioneered ‘new’ crops for the UK, such as lentils and revived long-forgotten staples, like naked barley, central this has been finding engaged markets to support primary production. This enables change by encouraging the creation of more complex rotations, through more direct routes to market, and ultimately by adding economic and agroecological value.
Prior to Hodmedod Josiah worked for NGOs, farmers’ co-operatives and retailers whose aim was to create a more equitable and sustainable food system.
A panel discussion with a group of farmers and better food traders to understand some of the key barriers and opportunities to shifting towards farmer-focused supply chains and agroecological farming. Panelists will share their experiences on the ground and propose ideas and top tips for any buddying farmer or food enterprise wanting to create positive […]
The pandemic has seen a renewed appreciation for farmers in providing food for their communities. Organic food consumption has soared in the past year and more people than ever are buying directly from their local producers and farms. Yet we still have the highest consumption of ultra processed foods in Europe, at almost 50%. We’ve also become […]