Josiah Meldrum is co-founder of Hodmedod, a Suffolk company whose aim is to encourage us to grow and eat a wider range of British grown pulses, grains and seeds – creating healthier and more diverse diets and farming systems.
Working with farmers Hodmedod has pioneered ‘new’ crops for the UK, such as lentils and revived long-forgotten staples, like naked barley, central this has been finding engaged markets to support primary production. This enables change by encouraging the creation of more complex rotations, through more direct routes to market, and ultimately by adding economic and agroecological value.
Prior to Hodmedod Josiah worked for NGOs, farmers’ co-operatives and retailers whose aim was to create a more equitable and sustainable food system.
It’s increasingly well understood that crop diversity holds the answer to many of the pressing problems we face, from resilient food production in the face of climate change to chronic diet-related ill health. But one of the most potent tools at our disposal is currently illegal: the trade in genetically diverse cereal seeds. By their […]